Media Training: Engaging the Media - Print, Digital, TV and Radio Interviews
In an environment where off-message comments can go viral in the blink of an eye, media training is no longer a luxury - it's a necessity. Engaging the media is also an efficient way to raise your profile and build your business credibility. While many media trainers simply give the people on how NOT to speak to the press, we emphasize ways to engage them, become a valuable source and maximize media opportunities
An appearance in the media can boost your organization's image, or hurt it. We teach you the tools and tactics to become an effective, credible spokesperson and to shine in the media spotlight.
*Craft clear messages that appeal to the press
*Learn to anticipate and handle tough questions by "blocking and bridging"
*Mitigate the risks that come with speaking to the media
*Learn and negotiate the ground rules of media interaction
*Deliver your message - whether on the phone, TV, video/podcast or panel - with energy
Media training sessions are as "real-world" as possible, with messages developed and put to the test in mock media interviews. We run sessions for both print and TV/Radio and other video opportunities.
*Engaging the Media: Insight and Messaging for Print and Digital Media
*Perfecting the Print Interview: Advanced Print / Digital Interviewing Practice
*Condensing the Message: Acing TV, Radio and other Video/Audio Interviews including podcasts